A commerce platform for storefronts, product management and selling across channels.
Online stores and product-led businesses.
| Content | Products, web pages and a blog |
|---|---|
| Editing | Responsive store themes |
| Model | Custom storefront developer tools |
| Best suited to | Online stores and product-led businesses. |
| Before you commit | Selling through the Online Store requires Basic or a higher plan. |
| Pricing & plans | From USD 29 / month · billed annually Official website ↗ |
| Source | help.shopify.com ↗ |
Published observations; lines connect measured dates. Global identified-CMS share, not absolute website counts. W3Techs ↗
| Platform profile | Jan 1, 2023 | Jan 1, 2024 | Jan 1, 2025 | Jan 1, 2026 | Oct 19, 2026 |
|---|---|---|---|---|---|
| Shopify | 5.7% | 6% | 6.7% | 7% | 7.9% |
Oct 20, 2026
The OFFICIAL Shopify Tutorial For Beginners (Part 1) · Learn With Shopify
From USD 29 / month · billed annually
| Basic | USD 29 / month · billed annually |
|---|---|
| Grow | USD 79 / month · billed annually |
| Advanced | USD 299 / month · billed annually |
| Country | Live websites |
|---|---|
| 🇺🇸 United States | 3,913,009 |
| 🇬🇧 United Kingdom | 237,778 |
| 🇦🇺 Australia | 171,338 |
| 🇩🇪 Germany | 165,921 |
| 🇮🇳 India | 130,501 |
| 🇨🇦 Canada | 125,931 |
| 🇫🇷 France | 104,976 |
| 🇳🇱 Netherlands | 81,437 |
| 🇮🇹 Italy | 57,637 |
| 🇧🇷 Brazil | 48,818 |
Live websites detected by BuiltWith. Leading countries; partial coverage. · Source ↗
| Company name | Shopify Inc. |
|---|---|
| Country | Canada |
| Founders | Tobias Lütke, Daniel Weinand |
| Employees | ~7,600 · 2025-12-31 ↗ |
Shopify launched Shopify, extending website publishing into online selling with dedicated tools for merchants and their customers.
Shopify shares began trading on NYSE / TSX.
Shopify launched Shop, a consumer app combining product discovery, checkout and delivery tracking.
Shopify said two support-team insiders sought customer transaction records for fewer than 200 merchants. It revoked their access and involved law enforcement.
Shopify introduced Online Store 2.0 for visual content editing.
Shopify announced a workforce reduction of approximately 10%, acknowledging that its bet on sustained pandemic-era ecommerce growth had been wrong.
Shopify introduced Commerce Components, letting developers connect external frontends and integrations to content or business services through APIs.
Shopify announced approximately 20% fewer employees and an agreement to sell Shopify Logistics to Flexport, reversing its in-house logistics expansion.
Shopify said two support-team insiders sought customer transaction records for fewer than 200 merchants. It revoked their access and involved law enforcement. This was an insider incident, not a claim that every Shopify store was breached.
Source ↗Selling through the Online Store requires Basic or a higher plan.
Your practical checklistVerified detail: Store extensions and themes marketplace.
Verified detail: Classic download and Hosted editions.
Verified detail: Adobe Commerce serves B2B and B2C commerce.
Verified detail: Multi-Storefront and headless commerce options.
