Compare
Ghost vs WordPress
Choose two platforms to see the differences side by side.
| What to check | ||
|---|---|---|
| Category | CMS | CMS |
| Platform profile | Hosting: Ghost(Pro) or self-hosting. | An open-source CMS with themes, plugins and control over your own hosting. |
| Key facts |
|
|
| Best suited to | Editorial sites and structured publishing. | Editorial sites and structured publishing. |
| Before you commit | Self-hosting leaves server maintenance and email delivery setup to you. | Self-hosting requires PHP and a compatible database. |
| CMS market share | 0.1% | 58.4% |
| Pricing & plans | Free license; hosting billed separately | Free license; hosting billed separately |
Published observations; lines connect measured dates. Global identified-CMS share, not absolute website counts. W3Techs ↗
Data
| Platform profile | Jan 1, 2023 | Jan 1, 2024 | Jan 1, 2025 | Jan 1, 2026 | Oct 19, 2026 |
|---|---|---|---|---|---|
| WordPress | 63.7% | 62.9% | 62% | 60.2% | 58.4% |