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Ghost vs WordPress

Choose two platforms to see the differences side by side.

What to checkGhost ↗WordPress ↗
CategoryCMSCMS
Platform profileHosting: Ghost(Pro) or self-hosting.An open-source CMS with themes, plugins and control over your own hosting.
Key facts
  • Hosting: Ghost(Pro) or self-hosting
  • Content: Built-in email newsletters
  • Workflow: Ghost(Pro) manages updates and backups
  • Model: Open-source CMS; GPL license
  • Content: Posts, pages and custom content types
  • Workflow: Scheduled publishing and revisions
Best suited toEditorial sites and structured publishing.Editorial sites and structured publishing.
Before you commitSelf-hosting leaves server maintenance and email delivery setup to you.Self-hosting requires PHP and a compatible database.
CMS market share0.1%58.4%
Pricing & plansFree license; hosting billed separatelyFree license; hosting billed separately
0%17.5%35%52.5%70%2023202420252026Oct 26WordPress · 2023-01-01 · 63.7%63.7%WordPress · 2024-01-01 · 62.9%62.9%WordPress · 2025-01-01 · 62%62%WordPress · 2026-01-01 · 60.2%60.2%WordPress · 2026-10-19 · 58.4%58.4%

Published observations; lines connect measured dates. Global identified-CMS share, not absolute website counts. W3Techs ↗

Data
Platform profileJan 1, 2023Jan 1, 2024Jan 1, 2025Jan 1, 2026Oct 19, 2026
WordPress63.7%62.9%62%60.2%58.4%

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