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Webflow vs Wix

Choose two platforms to see the differences side by side.

What to checkWebflow ↗Wix ↗
CategoryWebsite buildersWebsite builders
Platform profileVisual website design with a CMS for structured content and custom layouts.A visual website builder with hosting, templates and business tools in one platform.
Key facts
  • Export: HTML, CSS, JavaScript and assets
  • Content: CMS Collections can be exported as CSV
  • Hosting: Exported static code can be hosted elsewhere
  • Model: Cloud SaaS website builder
  • Hosting: Wix servers and global CDN
  • Workflow: Hosting setup and updates are managed
Best suited toBusiness sites, landing pages and visual editing.Business sites, landing pages and visual editing.
Before you commitCode export needs a paid Workspace plan; CMS, checkout, forms and localized content are excluded.A Wix site cannot run on another hosting provider.
CMS market share1.2%6.2%
Pricing & plansFree plan availableFrom USD 17.77 / month · billed annually
0%2.5%5%7.5%10%2023202420252026Oct 26Wix · 2023-01-01 · 3.6%3.6%Wix · 2024-01-01 · 3.8%3.8%Wix · 2025-01-01 · 4.6%4.6%Wix · 2026-01-01 · 5.8%5.8%Wix · 2026-10-19 · 6.2%6.2%

Published observations; lines connect measured dates. Global identified-CMS share, not absolute website counts. W3Techs ↗

Data
Platform profileJan 1, 2023Jan 1, 2024Jan 1, 2025Jan 1, 2026Oct 19, 2026
Wix3.6%3.8%4.6%5.8%6.2%

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